Starbucks Coffee

The advertising lures an audience to take advantage of an opportunity for a free drink. The typography as shown in the image in a larger font size says “CAN I DRINK?” which presents an opportunity. It’s an inviting opportunity that suggest a privilege to get a free drink. The Starbucks coffee, as depicted promises a free or free refill drinks at Starbucks with a special experienced treatment. The arrangement of the coffee cups attracts the eye to focus on the foreground image. The uniform arrangement also imply an organization that will indicate the class  or a hierarchal arrangement, which assume that it’s a classy type drink for classy people.  The vertical stance of the straws direct the eye towards the center, where the newly filled drink is emphasized to be offered in the store, it suggest the same attention that a viewer will expect at a store. Notice the uniform arrangement, that almost appear as if the empty cups are saluting the filled one up front. The ad uses contrast also to suggest a special level of treatment at Starbuck. The advertising is directed to coffee drinkers whom are familiar with Starbucks brand, it offers the customers a level of respect and dignity by buying the rewards card. The advertising appeals to pathos, because it appeals to the audience sense impression that drives the viewer to want to be part of the Starbucks community. The audience will want a free drink and want a level of respect in the community. As the ad emphasize a ratio that favors one out of many, it also indicate a promise that to buy a Starbucks coffee  will also means for a better experience from the other customers. The rewards marks are less emphasized to control the audience reaction, it it is small enough to ignore. The audience will be able to missed the fact that they need to be a contacted member in order to experience the cultural structure within the Starbucks community. 

Food Blog 1

Lumpiang Shanghai

One of the food I’ve always enjoyed eating is Lumpia. It’s famous in the Philippines, where I’m from, and It’s always serve at any type of ceremonial events or parties. I’ve never attended a Filipino party without it. It is usually made “with ground pork or beef, minced onion, carrots, and spices with the mixture held together by beaten egg. It may sometimes contain green peas”. It’s always made fresh in my family, especially in the Philippines. It’s a very common dish, since the ingredients are almost always available in a vegetable garden in our backyard or at vegetable market. It is patiently prepared, If I remember correctly, my mother would take about an hour to chop and mix the ingredients together, it is a way to ensure  the ground pork to absorb the flavors. It is deep fried and served somewhat hot and crispy. The crunch and delicate taste from mixed spices and vegetables, makes eating it enjoyable. It starts with a crispy outer layer and then a tender center of flavorful taste and aroma as it is bitten down toward the center.  In United States, it is what is known as egg roll. However it is not entirely made with vegetables with plain flavor. I usually eat it as a snack or appetizer. 

Lumpiang shanghai is served which attests to the Chinese influence.  It is by standard an inch in diameter and approximately 4 to6 inches in length. I don’t recall it being sold in restaurants, since it’s a common dish in a house, in the Philippines. The most common sauce in my house is usually with a gravy type spiced sauce. 

Most restaurants in U.S. serve lumpia shanghai in smaller diameters, typically one-half to three-quarter inches, and is served with a sweet and sour sauce. Sometimes it is served with fish sauce. Mr. Pho restaurant in Oceanside/Vista, serves lumpia for appetizer. Other Filipino food restaurants also serve them and also for they are available for catering.