The advertising lures an audience to take advantage of an opportunity for a free drink. The typography as shown in the image in a larger font size says “CAN I DRINK?” which presents an opportunity. It’s an inviting opportunity that suggest a privilege to get a free drink. The Starbucks coffee, as depicted promises a free or free refill drinks at Starbucks with a special experienced treatment. The arrangement of the coffee cups attracts the eye to focus on the foreground image. The uniform arrangement also imply an organization that will indicate the class or a hierarchal arrangement, which assume that it’s a classy type drink for classy people. The vertical stance of the straws direct the eye towards the center, where the newly filled drink is emphasized to be offered in the store, it suggest the same attention that a viewer will expect at a store. Notice the uniform arrangement, that almost appear as if the empty cups are saluting the filled one up front. The ad uses contrast also to suggest a special level of treatment at Starbuck. The advertising is directed to coffee drinkers whom are familiar with Starbucks brand, it offers the customers a level of respect and dignity by buying the rewards card. The advertising appeals to pathos, because it appeals to the audience sense impression that drives the viewer to want to be part of the Starbucks community. The audience will want a free drink and want a level of respect in the community. As the ad emphasize a ratio that favors one out of many, it also indicate a promise that to buy a Starbucks coffee will also means for a better experience from the other customers. The rewards marks are less emphasized to control the audience reaction, it it is small enough to ignore. The audience will be able to missed the fact that they need to be a contacted member in order to experience the cultural structure within the Starbucks community.
